Coach Profile

Career Coach

Joanna is a career and leadership coach with two decades of recruitment experience. She helps people in senior level roles to work out what they really want from their careers, increase their impact and to do work that is meaningful to them
Joanna has extensive experience of working with leaders, including over a decade at Veredus, part of Capita, where she specialised in interim leadership appointments. More recently, she spent four years as a Partner in the Not for Profit practice at GatenbySanderson where she led on a range of high-profile Chief Executive, Director, Chair and Trustee appointments for a range of national charities.

Joanna has been coaching since 2018. She enables her clients to rediscover their ‘why’ at work and to move forwards with confidence, succeeding on their own terms so they can flourish in work and life. Joanna’s clients benefit from her unique blend of coaching skills and practical expertise within the recruitment industry. Her background allows her to help her clients to market their skills and experience effectively and understand how to get the most from their relationships with recruiters.

Joanna is motivated by helping people to do meaningful work that has a positive impact on their own careers, their teams, organisations and society.
Her natural curiosity about what drives people at work has seen her supporting a wide range of clients thorough career change and transition, promotion from management to leadership roles, and to build resilience. She works with individuals to increase their confidence and effectiveness as leaders and helps people to feel energised and excited by their work. Her clients describe her as positive, empathetic, warm, calm, gently challenging and supportive in style.


  • Career Change/Career transition
  • Leadership
  • Emerging Leaders
  • Confidence
  • Flexible working and work-life balance
  • Burnout
  • Job Search Strategy and working effectively with recruiters
  • CV, Cover Letter and LinkedIn review


  • AstraZeneca
  • British Army
  • Cancer Research UK
  • Gloucester Hospitals NHS
  • Foundation Trust
  • London Borough of Greenwich
  • London Borough of Newham
  • London Borough of Richmond
  • London Borough of Wandsworth
  • Queen Mary University of London
  • St George’s NHS Foundation Trust
  • The Woodland Trust
  • Various start-ups and SMEs


  • Diploma in Transformational Coaching (Animas Centre for Coaching)
  • Advanced Mental Health First Aid
  • DiSC certification (Level One)


  • Reading – fiction and books on personal development and leadership
  • Yoga
  • Running
  • Volunteer Mentor for young people’s mentoring programme


"Before I started the coaching with Jo, I wanted to take some time to reflect on my varied career so far and clarify what I want to do in my next career chapter. My biggest challenge was a lack of clarity and confidence about my future goals, and being honest with myself about what I really want to do next. Jo's coaching style is empathetic and rigorous – she quietly put me on the spot and made me think hard about my career goals. The process was very smooth and I gained what I was looking for: more clarity and confidence about my long-term career goals."

Dermot Operations Director


"Joanna's coaching style is friendly but at the same time professional. She allowed me to explore a variety of topics with regards to building my business, from the tangible to the strategic. She is an incredible listener, and her strengths lie in ensuring the goal is never out of sight and asking what realistic actions can be taken to reach it. I have implemented numerous tangible actions and increased my confidence by perfecting my networking skills. My confidence in my business and self-belief have increased."

Clare Managing Director


"I felt stuck and incredibly unhappy in my career and as a result my confidence had plummeted. Although a career change was something I had wanted for a long time, it just seemed impossible. Jo's approach of listening and reflecting back was eye-opening to me and quickly helped me to see my own limiting beliefs that were holding me back. Thought-provoking exercises set between our sessions helped me to build skills and insight into my future direction. As a result of the Jo's coaching I was able to fully commit to a major change of direction and overcome several wobbles in confidence along the way."

Isabel Manager