What is Personal Branding?
In the new work environment, where entrepreneurialism is highly-valued, whether you run your own business, work in a start-up or for a global corporation, personal branding is key in helping you to stand-out for the right reasons. Personal branding is no longer subject only to world business leaders, politicians and celebrities, due to social media and the central use of LinkedIn, Twitter, Facebook, blogs, Tinder and YouTube in our professional, business, social and personal lives, everyone now has a personal brand.
Personal branding is about delivering and communicating with impact. It’s about being memorable for the reasons you want people to remember you by. Personal branding is about influencing and persuading those around you, winning those around you over just by being consistent to your values. Personal branding is about being your values and packaging yourself in the best way to achieve your goals.
As each and every client we work with has very different needs, objectives and challenges, our personal branding service is highly tailored and bespoke. If you’re an executive, a graduate or a business leader, we have an expert who can work with you to help you clarify your brand and use it practically to propel yourself forward.
It relates to everyone at every stage of the career spectrum. We work with graduates just starting out, to MBA and PhD graduates wanting to upgrade their brand in line with their next objectives, to start-up entrepreneurs looking for funding, people changing from one industry to another, people in the public eye or wanting to create an industry profile, those being promoted or groomed for leadership positions or those wanting to be more effective and impactful in executive and leadership positions. It’s incredibly useful and integral to everyone at all stages and can be used to varying degrees.
Personal Branding at SEVEN
- Identifying your personal brand archetype
- Identifying your core values and using your values to create your brand
- Clarifying how your brand can support your immediate and long-term career objectives
- Analysis of your presentation and communication style and how to ensure that’s communicating your brand
- Crafting and clarifying your professional narrative
- Creating your highly compelling elevator pitch
- Analysis of your online presence, social media, LinkedIN etc.
- Dressing for specific events, interviews, promotion
- Image analysis – if requested
Every Coach working at SEVEN is aware of the importance of personal branding and it’s something that we use in our approach within all our career, executive and life coaching packages. Our coaching approach is values-led and used with each and every SEVEN client. However, for many, focusing on personal branding or an aspect of it specifically and in much more depth is required and highly beneficial, especially as a way to practically apply your values during or after Career, Life or Executive coaching.
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“Having rebuilt my self-confidence and reaffirmed my sense of career direction, I received the news I had got my desired job after 3 months of coaching!”
Bauhinia From Financial Reporting to Client side Investment Banking
“If you are even thinking about it – just do it, it’s worth it! I would recommend Seven Career Coaching and career coaching to everyone.”
Orla Career Change Coaching client From Finance to Relationship Manager
“My coach helped me realise that I have a lot of good qualities and experiences that I can use to my advantage. He also helped me develop my professional networking profile, provided me guidance on how to win some valuable insights and contacts through networking and most importantly my unique brand.”
Vincent Consultant, Cambridge Healthcare