Coach Profile

Ann-Mari Freebairn

Career Coach

Ann-Mari is a Certified Professional Coach, a licensed Firework Career Coach and an ex-Marketing Director, with 20 years’ experience leading teams, recruiting and developing talent, and nurturing potential.     

With two successful career transitions under her belt, she’s uniquely placed to guide others through this transition. She uses a range of tried and tested career change tools and methodologies, including the Firework framework which is particularly effective for clients who want to change career but are unsure of where they want to go next.

Ann-Mari has substantial executive and leadership experience gained from twelve years working in senior roles - experience which has proved invaluable when supporting clients who want to take their career to the next level.

She is skilled at helping clients unlock their hidden passions and strengths so that they can find fulfilling work that allows them to shine. Her coaching style combines warmth, connection and creativity with a focussed, results-driven approach. 


  • Career change
  • Career progression
  • Leadership development
  • Performance coaching

Clients From

  • BBC
  • Dow
  • NutriCo
  • NHS
  • Department of Education
  • Cancer Research UK


  • Certified Professional Co-Active Coach (CPCC)
  • Licensed Firework Career Coach
  • BA Honours Degree: English Language and Literature


  • Hiking and being outdoors
  • Performing arts
  • Travel
  • Yoga and meditation



“Ann-Mari was a great coach. Her ability to put me at my ease and encourage me to explore my values and motivations has helped me appraise what really matters to me. I now feel excited and equipped (and a bit nervous) about the next chapter of my life.”

Head of Department Secondary School


“I found it empowering speaking with her and I felt focussed, passionate and confident, because I didn't feel that at all when we started. I can highly recommend her and I'm sure I will return myself in the future.”

Senior Event Production Manager


“Ann-Mari was highly skilled in helping me deal with my inner critic and self-sabotaging thoughts. What was most valuable in our sessions is her confidence and warmth in holding non-judgemental space for me to process difficult emotions.”

Newly Qualified Executive Coach


“I’ve hit my ambitious financial targets for my practice after 3 months of working together. But more importantly - I was fully present for my clients, serving the best I can and enjoying being in the moment. ”

Newly Qualified Executive Coach