Coach Profile

Performance Coach

William is a Performance and Executive coach with 6 years of coaching under his belt and a background in psychology, using evidence-based methodologies to transform lives, evolve mindsets and careers.

Working with clients who are entrepreneurial, purposeful, philanthropic and looking to expand their mindset. Blending Psychology, Performance Coaching, and Mindfulness Meditation into his coaching, William specialises in career progression, boosting performance and the capacity to thrive as a leader.

Having coached over 200 clients, William explores where they want to be, what needs to change and help them to arrive at that destination. He empowers his clients to make meaningful change and increase confidence, gaining a greater quality of life.

William wants to help those reach their potential to be the best version of themselves in their professional and personal lives. He has been researching cultivating human potential within the fields of Psychology, Performance Coaching, and Mindfulness Meditation for over 10 years, incorporating his findings into his coaching.


  • High Performance + Resilience
  • Emerging Leaders
  • Career Change + Progression
  • High Potential Talent
  • Personal Development

Clients From

  • Visa
  • Mercer
  • Credit Agricole
  • BBC
  • A.T. Kearney
  • VMware
  • Optimizely


  • BA in Psychology
  • MSc in Applied Psychology
  • Performance Consultants International Qualification
  • Professional Certified Coach (PCC) from the International Coaching Federation (ICF)


  • Health and Fitness
  • Music Performance
  • Positive Psychology



"Before I started coaching with William at SEVEN I wanted to be able to effectively prevent highly stressful situations from clouding my judgement. After spending 12 months with him, I am now equipped with an arsenal of scientifically-backed mental tools to keep my problem solving at it's best, regardless of the situation, and have used them to augment dozens of business situations. This is testament to William's patience for fostering a growth orientated mindset, ability to ask the right questions to uncover hidden blockers, and his passion to research new methods, theories and techniques to ensure he's only sharing the very best with his clients."

Arun Computer Software Company CEO


“I first started working with Will late last year with the intention of him supporting me on my journey to start my own company. From the get go, Will has challenged me to think beyond my normal comfort zone, he has equipped me with tools around mindfulness. Will is incredibly good at getting me to reflect on long term and short goals. I would strongly recommend SEVEN and Will as a coach.”

John Entrepreneur + Founder


“When I started coaching with Will, I had no idea where to take my career - all I knew that what I was doing wasn't what I wanted to do! He was instrumental to me finding out what my own core values are, and what my overall purpose in life is. We worked on an action plan to actualise these values in my career, and has resulted in me taking a new pathway forward, which entirely aligns with what I want to achieve and my purpose. We are still meeting, and have broadened out our remit to personal transformation, focussing on how to be more effective and embedding mindfulness in my life. Coaching has undeniably changed my life and empowered me in a way that I would never have thought possible before!”

Oliver Consulting Associate


“I came to SEVEN seeking more clarity and focus to make important steps forward in my career. Working with William helped me get back on track, realise my true potential and motivated me to go for the career that I truly want. His highly-positive outlook is truly contagious! Thanks to some great mediation and mindfulness techniques, I gained more confidence and have become very positive about what the future holds. Now, I cope so much better with the unexpected and face fears straight on.”

Sally Consultant