Coach Profile

William Graham

Performance Coach

William is a professional Career and Performance Coach, who uses evidence-based methodologies, to support people in transforming their lives and evolving their careers. For more than 10+ years he has been researching and cultivating human potential within the fields of Psychology, Performance Coaching, and Mindfulness Meditation.

He has a proven track record working with over 200+ clients adding up to 2,050+ hours within 1:1, group coaching, as well as mindfulness workshops. The people he works with are often interested in evolving their mindset, confidence, performance, career progression, personal development as well as their capacity to thrive as leaders.

William has completed a BA in Psychology and an MSc in Applied Psychology. His coaching qualifications are from Performance Consultants International, a pioneering organization within the UK, and is now in the final stages of the Professional Certified Coach (PCC) qualification with the International Coaching Federation (ICF).


  • High Performance + Resilience
  • Emerging Leaders
  • Career Change + Progression
  • High Potential Talent
  • Personal Development

Clients From

  • Visa
  • Mercer
  • Credit Agricole
  • BBC
  • A.T. Kearney
  • VMware
  • Optimizely


  • BA in Psychology
  • MSc in Applied Psychology
  • Performance Consultants International Qualification
  • Professional Certified Coach (PCC) from the International Coaching Federation (ICF)


  • Health and Fitness
  • Music Performance
  • Positive Psychology



"Before I started coaching with William at SEVEN I wanted to be able to effectively prevent highly stressful situations from clouding my judgement. After spending 12 months with him, I am now equipped with an arsenal of scientifically-backed mental tools to keep my problem solving at it's best, regardless of the situation, and have used them to augment dozens of business situations. This is testament to William's patience for fostering a growth orientated mindset, ability to ask the right questions to uncover hidden blockers, and his passion to research new methods, theories and techniques to ensure he's only sharing the very best with his clients"

Arun CEO of a Computer Software Company


“I first started working with Will late last year with the intention of him supporting me on my journey to start my own company. From the get go, Will has challenged me to think beyond my normal comfort zone, he has equipped me with tools around mindfulness. Will is incredibly good at getting me to reflect on long term and short goals. I would strongly recommend SEVEN and Will as a coach.”

John Entrepreneur + Founder


“I started coaching with Will in July last year. At this point in time, I had no idea where to take my career - all I knew that what I was doing wasn't what I wanted to do! Will was instrumental to me finding out what my own core values are, and what my overall purpose in life is. Through this process, we worked on an action plan to actualise these values in my career, and has resulted in me taking a new pathway forward, which entirely aligns with what I want to achieve and my purpose. We are still meeting, and have broadened out our remit to personal transformation, focussing on how to be more effective and embedding mindfullness in my life. It has been a complete pleasure to interact with someone who is so passionate about helping others navigate through challenging times, and I am so grateful for the guidance and advice that Will has given me. It has undeniably changed my life and empowered me in a way that I would never have thought possible before! Thank you.”

Oliver From Analyst to Associate, Global Consulting Firm


“I came to Seven seeking more clarity and focus to make important steps forward in my career. Choosing Seven was one of the best decisions I ever made. Working with William helped me get back on track, realise my true potential and motivated me to go for the career that I truly want. His highly-positive outlook is truly contagious! After just a few sessions, I was already updating my professional profile and portfolio, getting started with things that I had put off for a long time. Thanks to some great mediation and mindfulness techniques, I gained more confidence and have become very positive about what the future holds. Now, I cope so much better with the unexpected and face fears straight on.”

Sally Consultant, International Society of Nephrology